In analyzing a company, what does the 'W' in SWOT stand for?

The 'W' in SWOT stands for Weaknesses. In the context of a SWOT analysis, which is a strategic planning tool used to identify the Strengths, Weaknesses, Opportunities, and Threats related to a business or project, weaknesses refer to the internal factors that may hinder the company's performance. These can include aspects such as a lack of resources, limited technological capabilities, poor management, or a weak brand reputation.

Identifying weaknesses is crucial as it allows a company to understand where it may be vulnerable compared to competitors and areas where improvements are necessary. This analysis helps organizations formulate strategies to mitigate these weaknesses, improve overall business performance, and leverage their strengths and opportunities more effectively.