What is required from a license holder when using an alternate name?

When a license holder uses an alternate name, it is essential for them to disclose that alternate name on their marketing materials. This requirement ensures transparency and clarity for clients and the general public, helping to avoid any confusion regarding the identity of the license holder. By clearly displaying the alternate name alongside their legal name, the license holder maintains professionalism and complies with regulatory standards that promote honesty in advertising and client interactions.

Disclosing the alternate name on marketing materials also aligns with the principle of consumer protection, as it allows potential clients to easily identify and verify the identity of the individual or agency promoting real estate services. This is particularly important in the real estate industry, where trust and recognition are crucial in building relationships with clients.

Other options may pertain to the steps or actions necessary for using an alternate name, but they do not capture the core requirement of ensuring that the marketing materials accurately reflect the name being used in conjunction with the legal name.