What must agents do before cold calling individuals on the Do Not Call Registry?

Before cold calling individuals on the Do Not Call Registry, agents are required to comply with the regulations that protect consumers from unsolicited calls. This means agents must verify that the number they intend to call is not listed on the Do Not Call Registry. The registry is in place to give consumers control over their telemarketing exposure, thereby agents must ensure that they respect the privacy preferences of individuals.

Not complying with this requirement can lead to legal repercussions and significant fines, emphasizing the importance of checking the registry before making any cold calls. This step is essential for maintaining ethical marketing practices and adhering to federal laws designed to protect consumer rights.