What role do insurance agents play in the insurance market?

Insurance agents serve as vital intermediaries in the insurance market, linking consumers with insurance companies. Their primary role involves helping clients assess their insurance needs, advising them on coverage options, and facilitating the purchase of policies that best meet their requirements. This function is crucial as it ensures that consumers have access to a variety of insurance products and can make informed decisions based on their personal circumstances.

Additionally, agents often provide ongoing support to clients, answering questions and assisting with the renewal process or adjustments to coverage as life circumstances change. By acting as a bridge between the insurers and the insured, they not only enhance customer service but also contribute to the overall efficiency of the insurance market.