Which of these is a direct marketing tool for showcasing property?

Using yard signs is a direct marketing tool for showcasing property because they are strategically placed at specific locations to attract the attention of potential buyers or renters. Yard signs serve as a physical advertisement that provides immediate visual information about the property, such as whether it is for sale, the asking price, and contact details for inquiries. They are effective for local marketing, reaching individuals who may be strolling or driving by the area, which can directly lead to increased interest in the property.

In contrast, the other options do not serve the same immediate purpose in showcasing property. Creating an online web series might be beneficial for broader marketing strategies or brand awareness, but it does not provide the same direct visibility of a specific property at the moment. Conducting surveys is primarily a research tool and does not showcase property in a direct manner. Offering discounts can be part of a promotional strategy, but it does not directly display or highlight the property itself, which is the primary goal of a showcasing effort.